Project
Tärkiä eteläpohjalaasmurrevisa
I was commissioned to design a content piece for Visit Seinäjoki, which was published in Taide Seinäjoki network’s biannual magazine, Kulttuurilehti Ilmiö, issue 1/2022, both online and in print. I used an already published glossary of the South Ostrobothnian dialect provided by Visit Seinäjoki, and using my personal knowledge of the local lingo and cultural tropes, I wrote a light-hearted quiz to test the reader’s knowledge of this legendary lexicon.
The idea was to tell the reader something about themselves without overtly trying to sell them anything. This would then lower the friction in getting people to read and interact with other parts of the magazine. The test was designed to be easy to do on a mobile device and invites participants into a playful competition with their friend group, with one of three titles awarded based on their score, which is then easy to share via Facebook and X.
The quiz has been the single most successful piece of content published by Kulttuurilehti Ilmiö so far. In the first two months, the quiz had been taken 64.000 times, and the quiz page had been loaded over 92.000 times. Typically, a new issue gathers about 3.000 visits during its first two months after publishing. The spring issue of 2022 had 96.000 visits, of which 60.000 came in the first week, with 43.000 individual visitors. 75% of the traffic came from social media, 23% directly, and 2% through search engines. Usually, an issue’s top 10 articles gather around 100–150 downloads per month, but in this issue, that figure grew to 200–300. To this day, the quiz attracts around 400 downloads per month, and it has now been taken over 123.000 times.
Visit
Quiz
Antti Huhtanen
Glossary
Visit Seinäjoki
Client
Visit Seinäjoki & Kulttuurilehti Ilmiö
2022
