Antti Huhtanen

Project

Enerless

Enerless is a consulting firm offering energy efficiency solutions for businesses. The challenge was to create a concept that communicates the brand’s core idea, less is more, in a minimalistic way, that flips the apparent meaning of ’less’ in Enerless into something positive. The business idea is simply a risk-free service that reduces energy costs and the carbon footprint by fine-tuning existing property automation systems, with no need for investment, generating only wins for all parties — an equation with no losers. The ’less is more’ philosophy was brought to life through a sleek visual identity, compelling brand voice, user-friendly website, and a LinkedIn campaign.

The concept and content were designed originally in Finnish, and the examples here are translated into English where applicable.