Project
Rapid Third Eye Movement
Rapid Third Eye Movement is an ongoing two-person ecommerce project for hand illustrated tees with meaningful backstories. R3M has been in the works since 2023 as an interdisciplinary concept combining symbolism studies with illustrations and short stories, and the webshop is about to fully launch in 2025. My main responsibilities are creating and sustaining a consistent brand voice that appeals to the target market, and applying it to the website and social media content.
Visit
Copywriting, Brand Voice, Short Stories
Antti Huhtanen
Visual identity, Concept, Illustration, Website
Emilia Kaupinm盲ki
1. The Brand
Rapid Third Eye Movement is a brand with a flair for the occult, without the grumpy wizards and blood sacrifices. R3M inspires to make what is esoteric into exoteric by weaving together hand-illustrated clothing, arcane symbolism, and stories that awaken the passions. Rapid Third Eye Movement as a brand name comes from combining the term REM (Rapid Eye Movement) sleep in which dreams occur, with the concept of the Third Eye that symbolises spiritual awareness and insight. This amalgamation reflects the deep and meaningful inner space, without forgetting the playful and somewhat absurd nature of dreams. This interplay recurs throughout the voice with which the brand speaks.
2. The Products
Product descriptions are designed to be quirky and multipurpose, so that they can be used without major edits as social media posts and sponsored content. As a bonus, the whimsy keeps the brand approachable, and the grumpy wizards in their dungeon.
3. Symbolism & Stories
Every product page includes a chapter that opens up the symbolism behind the product, actual studies of historical hidden knowledge, and philosophical concepts for those who are interested, from which the brand draws inspiration. With every design, there’s also a short story that sets these symbols in a frame of a fable so that the eidos of them can be better understood. The short stories will also be used as packing inserts to bolster the brand identity.
